Amazon is Google of retail, if it's for sale Amazon is there. Challenges Etsy With Handmade Marketplace

Read more here Amazon Challenges Etsy With Strictly Handmade Marketplace – NYTimes.com
Amazon stepped into the handcrafted-goods ring on Thursday, opening an arts-and-crafts bazaar online that squarely takes aim at a niche but growing market dominated by the Brooklyn-based Etsy.